HomeCourses
Blogging
Doug KarrCorporate blogs seem to be the wave of the future, but many Web professionals are baffled by them. What are they? Do I need one? What if somebody says something bad about our company? Using real case studies, participants will explore what makes blogging so trendy, how blogs are ranked, and how they can take your Website to the top.
Content Development
Celia BooherContent is the single most important thing on your Website. No matter how neat your site looks, no one will ever visit it if they can’t find the information they want. So how do you make it stand out? The course will teach you where to begin and how to provide this information in a way that optimizes the user’s experience.
Competitive Analysis & Marketing Integration
Laura SweeneyBefore you decide where you’re going with your Website, you should review where you are now. Learn what to look for and who you should be comparing yourself to. Then, learn about how to fit the online and offline pieces of the marketing puzzle together, so you’re sending out a cohesive message.
Investing in your Website
Ron BrumbargerBuilding your online presence can be expensive, but if the return is great, you’ve made a terrific investment! Learn how to set your Website up for success by building a strong strategy, pulling together the best team, and making a commitment to the site.